Wednesday, 13 March 2013

Stone Island: the brand for the discerning lad, and Ryan

Heat-reacting fabric from Stone Island

In 1993 as in today, Stone Island was the default brand for any lad with more than a passing interest in what he was wearing. It was suitably toppy in price and technical in construction to ensure that it looked the part and would not be picked up by any old mug.

It's all about the arm patch
To wear Stone Island was to state on your sleeve that you knew the score. That little black arm patch with the circular, four-point cross design was as much a badge of honour on the streets and the terraces as any medal could be, and 20 years down the line it remains so.

Which is why Ryan, Mark and Jimmy would be seen in nothing else. Or at least, they would make sure at least one of their garments was SI.

SS13 Nightglow jacket
Mark's glow-in the dark jacket (right) didn't actually exist 20 years ago, but it was added into the story to illustrate the technical flamboyance of the brand. It could be a coincidence that Stone Island has introduced a luminescent model (Marina SS13 Nightglow jacket) for the coming season. I'd love to think they introduced it after reading the book.

Back in the days when White City was set, the more extreme jackets performance-wise were more to do with colour-changing fabrics which reacted to heat, along with a particularly medieval offering which was actually made of metal and supposed to protect the wearer from magnetic rays.

But the grail of coats to own wasn't actually made by Stone Island. It was the product of the brand's older, more refined sibling, CP Company. The Goggle, or Mille Miglia, jacket featured a sinister set of goggles in the hood which could be deployed when engaged in scurrilous activities, although it was first intended for use when driving open-topped sports cars on the famous Mille Miglia road race.

Ryan and Mark never got quite that far.
CP Company Mille Miglia jacket

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